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Marketing Software for Small-Businesses Websites

ADVERTISING: Your customer has to first find your website and products. This is usually by some form of advertising, that was created or published with digital marketing software. If you’re selling car tires, you would advertise in a garage or car magazine, body products in a beauty salon or finding potential customers online is a slightly different skill. It can also be much more cost effective and viral than paper advertising, once you get it right.

COMPETITION: If you fail to find potential customers, they will seek out your competitors instead. What if your competitor provides inferior services? That’s why it’s important you learn to market correctly. You can use a service provider to do this for you. An expert digital consultant can help you grow your business. You can then focus on your customers and products. instead of all that marketing software’s mumbo-jumbo land.

COMMUNICATION: When visitors finds your site, you need to keep reminding them about your business. They love updates and news about new products. This means more content creation, more software, and more tracking. When do you get time to run your business?

OFFERS: It’s possible a visitor wants to buy what you have. They may just be waiting for a special offer to come along.

DIRECTIONS: Once on site, visitors need to find products easily. Being able to contact you, and finding all the relevant information will keep them captivated, or potentially running from your site.

LEAVERS: Many customers will leave without buying. What you do is an important skill to master. Just because they didn’t buy, doesn’t mean they are not coming back. Learn how to catch those opportunities so they don’t forget that your business and your site exists.

PAYMENT: Once a visitor chooses their products to purchase, the process is not over. Collecting items in a cart and paying, can still cause your customer to abort mission. Customers will not follow through online, if they feel uncertain or confused about your payment system in any way.

CUSTOMER SERVICE: Dealing with after sales issues is also a skill. All kinds of things can go wrong, from lost parcels to damaged or ill fitting goods. Once mastered, your after sales service, can actually lead to further sales. Even unhappy customers can potentially buy again. Would you like to learn how?

REFERRALS: Getting referrals is the final stage with the biggest effect. Yes there is marketing software to assist with this too. Get your customers advertising for you, adding ratings and write-ups. Keeping up with demand will be your ultimate priority.

Start Collecting

As we see on many of the popular antiques shows, people collect all manner of items from drink coasters to teddy bears, toy cars to vintage clothing, teaspoons to tea caddies. Some are high value items, but a great deal of pleasure can be derived from more commonplace objects. When amassed together, even relatively mundane pieces can create a striking display. What you decide to collect is purely a matter of taste, and also depends on what you wish to achieve. Collecting certain items can be not only pleasurable but a form of investment for the future.

If the chance of future gain is one of the driving forces behind your collecting, then you need to do some homework before spending a lot of time and money. Take for example, antiques. There are trade magazines in Australia that you can obtain free from most antique stores or centres, which include articles on varied antique items. They often discuss the pros and cons of collecting, as well as a little history of the manufacturer. Of course the more rare an item, the greater its value, as it will be more in demand by other collectors. You might be drawn to the style of a particular period such as Art Nouveau or Art Deco and your collection could encompass a host of decorative pieces you can display around your home. Not all collections need to be locked away in cupboards or display cabinets.

While men tend to collect things like war memorabilia, weaponry, trains and the like, women are often drawn to painted porcelain, figurines, jewellery, antique laces and embroideries, dolls, teddies, miniatures and so on. There are trends too, even in antiques, and if you happen to amass a number of pieces that suddenly become the hot item amongst collectors, then that would be the ideal time to sell, if profit is your aim. Or perhaps you just tire of one thing and feel ready for a change. Knowing what will be the next hot item is the tricky part.

Small silver objects can be bought for reasonable prices, as compared to gold for example. And the good thing about silver is that it should be hallmarked, meaning you can ascertain exactly where and when it was made. This will also show you whether it is sterling silver or (usually) much less valuable silver plate. British silver is a good choice as the hallmarking system has been in place for hundreds of years. The remarkable thing is that quite a lot of exquisite objects have survived in excellent condition for 100 years and more. And while an item should be at least 100 years old to qualify as a genuine antique, the good thing is, each year there is a completely new supply on the market. For more reading on the subject, check out the websites listed below.

The Vocabulary of Car Collecting

Some old cars are just old. Some are donated to charity, if charity will take them. Others are given up during community clean-ups and some make the journey to the wrecking yard. But a few actually increase in value. There are old cars bringing higher prices than they did when new.

When you search the net or talk to experienced collectors you will come across labels such as antique cars, vintage cars, classic cars, muscle cars, pony cars. And every one of these has been sought after by a collector.

You will see ads in prestigious magazines such as Forbes identifying the top ten classic cars and the top ten vintage cars. On Sunday afternoon, it is not uncommon to see a club out for a rally. And there is a club for every car category.

But what constitutes an antique, a vintage or a classic? Some definitions have been established but there are also times when the definition is the product of the definer. And often times the definitions don’t agree.

For example, the Antique Automobile Club of America defines an antique car as any car over 25 years old. However, outside the club it is defined as those cars manufactured from the start of development through 1916.

Vintage cars are designated as those produced between 1916 and 1924.

Classic cars are a confusing mix. There are almost as many definitions as there are definers. Some categorize a classic car as one produced from 1925 until today. For certain, to become a classic car, it has to be appreciated and sought after by a significant number of people.

Even auto thieves have their say as to what is and isn’t classic. World wide, auto thieves exhibit a definite preference for Japanese manufactured automobiles. In a ‘Top Ten’ list, auto thieves were found to favor the Honda Civic, Toyota Century, Honda Accord, Accura Integra, the Toyota pickup, and the Nissan Sentra. The other four cars on the list were American. No European cars were listed. However, the content was probably influenced by the location of the list maker and the home base of the thieves.

But European makes, notably the 1954 Mercedes 300SL, the 1966 Porsche 911, the 1961 Jaguar XKE, and the Volvo 1800 E are on a top ten list of vintage cars.

The demand for vintage car advertisements also furnishes a clue as to what is and isn’t popular.

The Classic Car Club of America defines a Classic as: “a fine or distinctive automobile, either American or foreign built, produced between 1925 and 1948.” Classics should be cars that were built in small quantities and high priced when new. The club maintains a list of classics.

The club also readily admits that their definition may not be followed. A look at Forbes top ten will corroborate that statement.

And then the government enters the arena as most states in the United States have laws for defining antiques, vintage, and classics for the purpose of vehicle registration.

So what really appears to determine a classic is popularity. If enough people fall in love with a junkyard relic and desire to own and restore it, that auto will become a classic.

However, there is one certainty. Whether antiques, vintage, or classic, these cars will appreciate in value as years pass.